Hands on experience and continual professional growth, combined with the ability to call upon the right professional people at the right time in this rapidly changing and challenging world is the cornerstone of what we do
Michelle MacWilliam is the director of Retail Selling Ltd a company specialises in the building of long-term customer relationships, through a range of different methodologies and mediums for small to medium independent retailers and service providers in Oceania.
Michelle also has the consultancy business branded Michelle–Mac which focuses on business strategy for companies who need to either solve an issue or seize an opportunity with an expanded sector lens, or that requires a fresh set of eyes and out of the box thinking with a mind-set to move forward.
She is an acknowledged SME specialist (small to medium business) for enterprises where one person is required to wear several hats and work at many levels within the business structure.
Michelle was originally engaged in the family business, which had manufacturing, wholesaling and retailing sections, for over two decades. This was the university of hands-on practical experience, where errors had real implications. It is this unique insight and knowledge of all aspects of a business structure that Michelle now shares with her clients. This expertise combined with the last decade of being an independent business consultant during times of both extreme and unexpected change in the Canterbury region of New Zealand and the acceleration of the digitally interconnected world provides Michelle with a unique skillset in her business repertoire to support her Retail Selling Ltd clients.
Michelle promoted a family business before the advent of social media; during that time she prepared radio campaigns, print media campaigns, organised both local and national television advertising schedules and numerous other promotional activities. She was mentored by several of New Zealand’s leading advertising gurus, who shared their valuable insights with her. She now uses this knowledge to navigate the multiple options a client can use to promote their business in the digital era.
She presented on the live shopping shows for many years, wrote many radio commercials and subsequently voiced the commercials which were aired on prime time radio.
Amongst the many hats Michelle wears, she owns a carpet binding business with her profoundly deaf brother, which readily accepts technology adoption and adaptation. This business also proactively markets itself and allows Michelle to test and measure what is working in the market place. She is fully aware that the wrong strategy in the market place can impact revenue and have real consequences.
Michelle also has developed a stable of credible business professionals to support the clients of Retail Selling Ltd as it recognised that no one person or entity can supply all the answers for a business seeking solutions in the modern digitally interconnected era of the 21st Century.